Optimise Advertising & Privacy Policy

What does this privacy policy cover?

This privacy policy outlines the practices and the data that Optimise collects through the display of Optimise advertising. This includes the use of cookies.

Where will I see Optimise ads and advertising links?

Optimise is an advertising agency and technology provider acting on behalf of advertisers to place adverts with a large group of publishers and other online companies. (Publishers are website owners who display Optimise Advertising including well-known brands as well as smaller online businesses).

Most of our publishers are paid for the number of transactions that they generate for an advertiser – this enables the advertisers to work with a wider range of smaller and more specialist publishers than if they had to pay a fixed fee to display their adverts, as they do in other situations. Optimise advertisements and advertising links are displayed on the websites of our publishers and also advertisers that use our tracking and advertising technologies.

How does the technology work?

Optimise advertisements and advertising links are primarily used to allow our advertisers to understand how many transactions have been generated through the placements of their advertising. This allows us to pay the publisher who generated the activity through the advertising on their site.

From a website

When you click on a link, an Optimise cookie is saved to your computer. This cookie registers that you successfully reached an advertiser website. Such cookies can be used at a later time to inform Optimise of the originating publisher.

From a mobile app

When you click on a link, your device Advertiser ID is passed to Optimise to register that you successfully reached an advertiser website or app. Such an ID can be used at a later time to inform Optimise of the originating app.

To find out more about Google Android Advertiser IDs, please visit this link: https://privacy.google.com/?hl=en. To find out more about Apple Advertiser IDs, visit this following link: https://www.apple.com/uk/privacy/.

What are cookies?

A cookie is a small text file that is stored on your computer by a web browser to remember information. We do not link data collected in cookies to any personally identifiable information on your computer. We make use of session cookies and persistent cookies. Session cookies will expire when you close your browser, whilst persistent cookies are set to remain on your computer for a set period of time. Persistent cookies allow us to record which website publishers were involved in sending users to an advertisers site and completing a purchase, application or quote.

You can read more about cookies here: www.allaboutcookies.org

Optimise Cookies

We use two first party cookies. The information tracked within them is anonymous and cannot be tied to any personally identifiable information. For further information about controlling our cookies, see “How do I opt-out of Optimise adverting cookies?” below.





OMG-{value} track.omguk.com
First party cookie, variable duration. Identifies which publisher, website and advertisement a click or transaction originated from.
OMGID track.omguk.com
First party cookie, 13 month duration This cookie holds a browser-specific anonymous unique identifier which helps us tie together the advertising cookies across our advertising campaigns. All data is anonymous and is used for advertising campaign performance monitoring.


Optimise Analytics Cookies

We use one first party analytics cookie plus two session cookies, so that we can monitor the effectiveness of the promotion. The information tracked within them is anonymous and cannot be tied to any personally identifiable information. For further information about controlling our cookies, see “How do I opt-out of Optimise adverting cookies?” below.





Referrer track.omgrewards.com 30 day first party analytics cookie Monitors the number of users who have visited the registration or referral page.
MasterSession track.omgrewards.com Master first party analytics cookie Stores a unique identifier for this session.
Session track.omgrewards.com First party analytics cookie Stores the unique identifier for the current registration or referral user journey.


Third Party Cookies

Our technology integrates with a number of the third-party tracking solution providers used by the advertisers we work with. These third-party tags are used by our advertisers to measure the effectiveness of their online marketing campaigns and to provide anonymous transaction data to Optimise.

If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please see their individual privacy policies listed below.



DoubleClick To find out more about opting out of DoubleClick cookies, click here
Microsoft To find out more about opting out of Microsoft cookies, click here
MediaPlex To find out more about opting out of MediaPlex cookies, click here
Google Analytics To find out more about opting out of Google Analytics cookies, click here


What anonymous information does Optimise collect about me through their technology?

Optimise cookies do not include any personally identifiable information and are used purely to track the performance of the advertising services we provide. Optimise collects anonymous data for the purpose of:

  • Awarding a commission to publishers (websites displaying advertising campaigns managed by Optimise)
  • Awarding a commission to a consumer who registered for an incentive through our incentive technologies.

Anonymous data includes IP Address, browser and operating system information and a reference to the publisher or advertiser websites that you have visited.

What personally identifiable information does Optimise collect about me through their technology?

Unless you have explicitly provided this information to us for the purpose of recording online activity, such as through an online form, we will not record personally identifiable information about you.

Optimise does not collect this information through a cookie. A publisher may collect information about you when you register for a service through an online form. The publisher may subsequently match your transaction to these details and in specific instances, may provide us with information to enable the validation of a transaction. However, they should always have obtained your permission to use your data for this purpose when it collected from you. Their treatment of your data will be governed by their privacy policy. For example, the process of matching your activity to your personal details is required for ‘cashback’ websites.

What does Optimise know about me through the ads and advertising links they serve?

We do not know who you are, your name, your address, your email address, your date of birth or any other personally identifiable information about you unless you have explicitly provided this to us through an online form.

Data retention

We retain anonymous tracking data indefinitely in order to provide our partners with performance statistics for their marketing programmes. Should personal data be provided to Optimise by a partner as part of a sales validation process, we will retain the data in line with the partner’s privacy and data retention policies.

If you have explicitly provided data to Optimise through an online form or by agreeing to the terms of a specific promotion, we will retain personally identifiable data for a period of 2 years. Should your participation in such a promotion result in you purchasing a service or product from an advertiser, we will retain the personally identifiable data for a period of 7 years in line with taxation regulations.

Industry best practice

Optimise is an active member of the IAB (Internet Advertising Bureau) and participates in initiative aimed at providing greater transparency and security to internet users. Visit the IAB website here www.iabuk.net

Data security

We implement reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to, the use of firewalls and encryption. No method of transmission over the Internet, or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

How do I opt-out of Optimise adverting cookies?

Optimise affiliates have access to an opt-out link via their affiliate login.

To find out more about opting out of Optimise advertising cookies, please contact us via our online enquiry form.

To opt-out of Optimise advertising cookies Click Here.

To opt-in to Optimise Advertising cookies Click Here.

To view information regarding opting out of Google Analytics Click Here

Please be aware that by opting out of Optimise advertising cookies this will create a cookie in your browser that identifies to us that you no longer wish to receive Optimise advertising cookies. If you delete that cookie from your browser you will need to opt-out again. The opt-out cookie will only be set on this browser on this computer. If you use another browser or computer you will need to opt-out again.

You can also control how cookies operate on your device by modifying your browser settings. You will need to ensure that you are running an up to date browser.

  • For Internet Explorer, go to Tools > Internet Options > General > Delete… and follow the instructions.
  • For Firefox click Tools > Options > Privacy > History > Clear your recent history… and follow the instructions.
  • For Chrome click Settings > Advanced Settings > Privacy > Clear browsing data… and follow the instructions.

We also make use of Flash Locally Stored Objects to store the same information as we store in cookies. You can manage the privacy settings for Flash by visiting www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html
More detailed information is provided here www.aboutcookies.org/Default.aspx?page=2

Do we share anonymous data with third parties?

We share anonymous data with carefully selected third parties for the purpose of managing the advertising and advertising links. This includes, but is not limited to the publishers and advertisers.

Do we share personally identifiable information with third parties?

We will only share personally identifiable information with a third party where we have your permission to do so, for example, when managing an enquiry.

Email Policy (anti spam)

Our email policy applies to usage by our partners (Advertisers and Affiliates/Publishers) of Optimise campaign material (e.g. tracking links) within the context of the products and services provided by Optimise.

Optimise prohibit the usage of advertising campaign material for unsolicited transmission or delivery of email. All kinds of “spam” are prohibited within our Affiliate terms and conditions.

Specifically, Affiliates may not distribute emails containing Optimise material (including tracking urls) which;

  • Forge or conceal components including headers, transmission paths or sender information
  • Deploy any deceptive means of delivery or addressing
  • Breach Advertiser terms and conditions
  • Breach relevant laws pertaining to data protection

We will act in accordance with our terms and conditions where spam is identified, including but not limited to withholding of fees and termination of contract. You can report abuse of this policy by emailing abuse@optimisemedia.com.

Changing our privacy policy

Any changes we make to our privacy policy will be posted to this page and will also be linked to from the main privacy policy on our website at http://www.optimisemedia.com.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.