Asia-Pacific – Best Performance Marketing Campaign

Asia-Pacific – Best Performance Marketing Campaign – Optimise, the global performance advertising network, are excited to reveal that we have been short-listed in the International Performance Marketing Awards for Asia-Pacific – Best Performance Marketing Campaign or Strategy for Medlife.

Optimise have been short-listed for SIX awards in total, covering each region we operate in – Asia-Pacific, Latin-America and Europe; as well as being short-listed for Best International Affiliate Network.

The Performance Marketing Awards are the largest and leading ceremony for the performance marketing industry globally. The 2017 awards ceremony recognizes the great work across the key regions of USA, MENA, APAC, LATAM, Western & Eastern Europe.

For Medlife, Optimise have been short-listed in recognition of delivering an innovative performance marketing campaign that increased brand equity and delivered world-class results – nearly 3,000% growth, 350% ROI and driving 50% of overall sales.

Optimise Deputy Managing Director for India Shaan Raza said “We’re delighted to be short-listed for Best Performance Marketing Campaign or Strategy for Asia-Pacific. It highlights how we’ve excelled at delivering multiple business outcomes for Medlife – increased brand awareness, incremental sales from new customers, combined with increasing market share and growing their active mobile user base. Our smart execution and innovative use of mobile, native media and exclusive Uber in-cab inventory has delivered world-class results and ROI.”

Raza goes onto say that “To be short-listed truly puts you at the top of your industry and recognises how we’ve excelled at providing clients with the bests products, technology and service.”

The awards will be judged by an international panel of carefully selected individuals with the winners being announced at the awards ceremony in London on 23 October.

Stephen has a degree in Marketing from the Chartered Institute of Marketing, combined with a wealth of Advertiser and Publisher-side experience spanning Retail, Mobile and Finance, working for high-profile Brands like Aviva, Virgin and Hiscox. Since joining Optimise in 2011, Stephen has helped drive the commercial performance of the UK business through the growth of new publishers and technologies; and International growth through development of a global strategy for new technology and media. Stephen optimises the strategy, shared learning, technical development and revenue growth opportunities across the Optimise International businesses. Contact Stephen - Stephen.Rumbelow@optimisemedia.com