Optimise launches customer-centric AI and Data Strategy

Optimise launches customer-centric AI and Data Strategy

Optimise, the global performance advertising network, confirms plans to launch its customer-centric AI and Data Strategy over the coming months. This is part of a major strategic investment being made by the Group to develop an innovative performance advertising technology platform using deep-data and predictive analysis.

The new platform is being designed & developed at Optimise’s global headquarters in Norwich (UK) alongside their technology team based in New Delhi.

Optimise works with over 1,400 premium global advertisers in thirty countries across Europe, Asia-Pacific and Latin-America, with satellite offices in Delhi, Jakarta, São Paulo, Singapore, Sydney and Warsaw. In 2016, Optimise delivered over $1.1 billion in sales for their clients, which include Tesco Bank, HSBC, Santander, Itaú, Expedia, Agoda, Neckermann, Peugeot, Lazada, Jabong and Flipkart.

Optimise Group CEO, Stephen Rumbelow said “Our mission is to ‘get advertisers the best customers from their ad spend’ and to do this means we need data & insight that provides answers, that can solve complex problems and that’s delivered in a way that’s easy-to-use and actionable.”

Over the last 12-months Optimise have made strategic investments in their underlying technology stack by migrating to AWS, developing their TrackingX software and the company is now accelerating the launch of the next phase – their new predictive reporting and AI software, which will be showcased at this month’s PI Live on 24-25 October.

Optimise UK MD, Carla Arrindell goes onto say that “For Advertisers and Publishers, targeting the most valuable customers across devices and optimising conversion quickly is pivotal to achieving the best from both traffic and budget. The investments we’re making in deep-data and predictive analysis mean we will be the market-leaders at delivering ROI for our clients, making it quicker and easier to understand, act and optimise campaigns.”

Arrindell goes on to say that “Further phases over the coming months will include enhancements to real-time decision making, multi-device usage measurement and on boarding of complimentary data, together with launching an entire suite of new decision-led reports. Optimise Poland have already been shortlisted at the International Performance Marketing Awards for their innovative data-led approach to customer journey analysis and attribution modelling and when we launch this in the UK it will give clients the ability to cut through the noise in debates around issues like influencers and attribution, so they can focus on taking action, and benefiting from the results”

Stephen has a degree in Marketing from the Chartered Institute of Marketing, combined with a wealth of Advertiser and Publisher-side experience spanning Retail, Mobile and Finance, working for high-profile Brands like Aviva, Virgin and Hiscox. Since joining Optimise in 2011, Stephen has helped drive the commercial performance of the UK business through the growth of new publishers and technologies; and International growth through development of a global strategy for new technology and media. Stephen optimises the strategy, shared learning, technical development and revenue growth opportunities across the Optimise International businesses. Contact Stephen - Stephen.Rumbelow@optimisemedia.com

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