Optimise opens office in Singapore to secure its position as Asia-Pacific’s number-one performance-marketing network
Optimise, the international performance-marketing company, has opened an office in Singapore. The new office, the firm’s sixth, joins its existing presences in the UK, Australia, Brazil, India and Poland.
Optimise delivers world-class performance marketing to hundreds of premium advertisers across the retail, travel and finance verticals. Its network offers exceptional product depth coupled with an unrivalled ability to deliver both sales volume and value from a wide range of channels and technologies.
In October 2015, Optimise delivered over 1m global transactions a month for the first time and CEO Richard Syme believes this is testament to how Optimise has built thriving operations in the major growth economies of India, Asia-Pacific and Latin America, in addition to investing in fast-growing channels such as mobile.
In Asia-Pacific, the network’s successes with premium brands including Citibank, HSBC, Redmart, Lazada, Rakuten, Agoda and Expedia have seen it become the region’s leading performance-marketing network.
Asia-Pacific is arguably the world’s most exciting region for digital marketing. Its population surpassed 4bn in 2014 and it has the fastest-growing digital population in the world, with Internet users set to exceed 2bn by 2017.
According to eMarketer, the region’s digital advertising spend increased by 30% in 2014 to $47bn – second only to North America. In 2017, it is expected to reach the top spot with a projected spend of $83bn.
‘Internet adoption in Asia-Pacific is skyrocketing, driving national GDP and e-commerce,’ says Stephen Rumbelow, Group Strategy Director at Optimise. ‘That represents huge growth potential for digital advertising. By drawing on our know-how and expertise, and focusing on technology, delivery and service, we believe we can attract more tier-one advertisers and build out the affiliate market further in upcoming markets such as Indonesia, Malaysia, the Philippines and Thailand.’
With 2.7bn smartphones in use across Asia-Pacific, mobile commerce is taking off too. ‘Asia-Pacific is the only truly “mobile first” region,’ explains Rumbelow. ‘Thailand is already ahead of the US and China in rates of mobile internet penetration. Some advertisers receive over 50% of their traffic from mobile apps, while others have abandoned desktop e-commerce completely. Our local presence in Singapore will help us keep up with these rapidly emerging growth opportunities.’
‘We could well open additional offices across Asia-Pacific in 2016,’ comments Richard Syme. ‘We’ll be putting a strong focus on markets that have already shown signs of promise, and where a local presence can add value in securing our position as the number-one performance marketing network in Asia-Pacific.’
Founded in 1999, Optimise provides world-class affiliate, mobile and rewards solutions to hundreds of premium brands worldwide via its global headquarters in Norwich (UK) and satellite offices in Delhi, São Paulo, Sydney, Warsaw and Singapore.
In 2014, Optimise was ranked seventh in the Sunday Times HSBC International Track 200 in recognition of 144% growth in international sales over 2011–13.