Optimise wins the International Performance Marketing Awards – LATAM – Best Performance Marketing Campaign

Optimise wins the International Performance Marketing Awards – LATAM – Best Performance Marketing Campaign

Central & South America – Best Performance Marketing Campaign or Strategy

Optimise’s current prowess across the globe is tangible, with the group returning in the regional categories last night to seal a LATAM win with its campaign for the esteemed brand Santander in the booming Brazilian market.

Supporting the launch of the new Santander credit card in Brazil, Optimise’s performance-based native media campaign involved innovative use of data and commercial models to exceed volume targets by 45%, while optimising cost per lead rates to 48% under budget.

International Performance Marketing Awards – winners >

Stephen has a degree in Marketing from the Chartered Institute of Marketing, combined with a wealth of Advertiser and Publisher-side experience spanning Retail, Mobile and Finance, working for high-profile Brands like Aviva, Virgin and Hiscox. Since joining Optimise in 2011, Stephen has helped drive the commercial performance of the UK business through the growth of new publishers and technologies; and International growth through development of a global strategy for new technology and media. Stephen optimises the strategy, shared learning, technical development and revenue growth opportunities across the Optimise International businesses. Contact Stephen - Stephen.Rumbelow@optimisemedia.com