Performance Marketing Insights: London 2016

Performance Marketing Insights: London 2016

Optimise Group Strategy Director, Stephen Rumbelow, will be presenting at the Performance Marketing Insights London 2016 on Post-Install Performance – How to Get ROI from Mobile.

PMI London 2016 is a two-day event for affiliate marketing, lead gen and biddable media, giving delegates full insight into the most cost-effective ways of getting results via performance marketing. PMI London 2016 provides expert knowledge from industry leaders on ROI-driven disciplines including affiliate marketing, display advertising, programmatic, paid search and paid social for a complete rundown of what it means to embrace performance marketing today.

Post-Install Performance – How to Get ROI from Mobile – key take-outs will include:

  • App marketers want assurance around ROI from their mobile media spend. As much is a given when considering pressure on them to measure the return on their activities to the nth degree
  • The key concerns lie with the actions taken post-install, as that’s where the ROI is.
  • Stephen Rumbelow’s session promises insight around post-install performance marketing solutions, and how advertisers can use them to maximise ROI from their mobile media investment.
  • In a session packed with actionable insight, Stephen will showcase the best places to advertise, a range of key tracking technologies, the KPIs they support, and what marketers can learn from Asia-Pacific – the world’s only mobile-first and mobile-only region.


Stephen has a degree in Marketing from the Chartered Institute of Marketing, combined with a wealth of Advertiser and Publisher-side experience spanning Retail, Mobile and Finance, working for high-profile Brands like Aviva, Virgin and Hiscox. Since joining Optimise in 2011, Stephen has helped drive the commercial performance of the UK business through the growth of new publishers and technologies; and International growth through development of a global strategy for new technology and media. Stephen optimises the strategy, shared learning, technical development and revenue growth opportunities across the Optimise International businesses. Contact Stephen -

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