Incentives

Our cost-effective, light-touch reward solutions let you grow ARPU by offering targeted, effective incentives to drive new-customer acquisition, cross-sell, retention or win-back. Your campaigns can be promoted across all key channels – online, direct mail, call centres and in-store. Our platform takes care of everything from the user journey and tracking/reporting right through to fulfilment and customer query resolution. All you have to do is decide where to promote the offer – we’ll do the rest.

 

New customer acquisition

You can attract new customers by offering incentives through one or all of your marketing channels, or through your partners and publishers. You can easily trial different incentive types – vouchers, cash payments or physical reward – and our fulfilment and customer query management gives you total peace of mind, while our flexible platform helps you optimise spend and ROI.

 

 

Cross-sell

Use our reward solutions to incentivise existing customers to buy more products. We’ll help you optimise ROI, align incentive type and value to the promoted product, create and manage email campaigns and build/host seamless user journeys to further improve your return.

Our clients say that cross-sell campaigns are 25% cheaper than other acquisition channels.

 

 

Retention

Our reward solutions are a powerful way to incentivise customer renewal and reduce churn rates. Customers approaching annual renewals can be targeted with an incentive, or offered a ‘thank you’ for remaining loyal, all at the touch of a button.

Our clients say that retention campaigns using incentives cost just 23% of their average CPA to renew customer business.

 

 

Win-back

We can help you target previously valuable customers who have since lapsed with “win-back” incentive campaigns. Compared with other types, lapsed customers are three times more likely to purchase when targeted with an incentive to return.

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